Description
This course is designed to give the student a comprehensive understanding of the theory and best practices of SEO. You will learn how to organize and optimize web pages to show up on the first page of Google search results. You will discover the importance of content in SEO and methods to identify the most suitable keywords to draw traffic to a website. The course also includes techniques to build powerful backlinks and technical SEO to beat the competition.
What you'll learn
Understand how SEO works
Discover the best keywords for websites
Structure and Optimize the webpages
Stand out with Technical SEO
Build High-quality Backlinks
Course Content
Understanding search engine results, layouts, indexing, and the precise organic positioning of search keywords on SERPs.
Deep dive into Google Search systems like Core Updates, helpful content system, search quality rater guidelines, and spam detection systems.
Learn search engine crawler behavior, indexing mechanisms, web page rendering, and search ranking factors.
Optimize headers, metadata, URL slugs, internal link structures, content density, page speed parameters, and search intent alignment.
Develop authority-building backlink campaigns, outreach planning, directory submissions, social signals, and local domain authority.
Audit competitor keywords, map content gaps, explore domain backlinks, and benchmark organic organic traffic performance.
Discover search volumes, keyword density, local ranking difficulties, search intent types, and long-tail semantic variations.
Configure crawl budgets, direct search indexing crawlers, set up XML index maps, and integrate structured JSON-LD schema snippets.
Perform tech audits to identify crawl logs, redirection loops, broken links, non-responsive UI pages, and core web vital blockages.
Optimize Google Business Profile layouts, generate local customer citations, manage reviews, and improve local Map Pack rankings.
Requirements
- A desire to learn
- No prior knowledge required
Student Reviews
This course includes:
- 15 Days Classes
- 1 Month Agency Internship Support
- Zeon & Google Certifications
- 100% Placement Support
- Certificate of Completion
- 1 Year Academic Support
Free Demo Class
Register now to attend a free session.
More Courses
Most Popular
Advanced Digital Marketing Course
Duration:2 Months + 1 Month Internship
What You'll Learn
- Digital Marketing Strategy & Channels
- SEO & Search Console Audits
- Google Ads & Performance Marketing
Ads Specialist Course
Duration:10 Days
What You'll Learn
- Paid Advertising Foundations
- Google Search & Display Network Ads
- Meta Business Suite & Pixel Tracking